Email design & lifecycle
Role Designer (Campaign & Lifecycle)
From large brand moments to everyday lifecycle, I design emails that are clear, on-brand, and built to drive action. I work closely with marketing to shape not just how emails look, but when they land and why they matter.
Challenge
Design emails that support always-on lifecycle and big campaigns, while shaping strategy early enough to influence what we send, when we send it, and why.
Result
Became involved earlier in the process, helping turn email into a more strategic, creative channel. Built a growing body of on-brand, high-performing emails that connect with users and drive action, while developing hands-on experience with Braze.
