Creative thinking. Practical AI.
Role creative problem-solver, builder and facilitator
Exploring how emerging technology can make creative work smarter, more useful and more human.
From building practical tools to experimenting with new creative workflows, I’m interested in AI not just as a technology, but as a way to solve problems and open up new possibilities.
Making SEO QA smarter
A repetitive, time-consuming process was holding up SEO quality assurance across thousands of keywords.
I designed and built a Python tool using AI to automate the process, turning hours of manual work into a faster, more efficient workflow.
94% reduction in manual processing time.
My role: Identifying the opportunity, designing the solution and building the tool.
H4TH Image Generator
A custom AI image-generation tool built to help create tailored property imagery for marketing. Using existing Trade Me property photos as a starting point, it explores how AI can transform spaces and create visuals suited to specific creative concepts and campaigns.
My role: Tool concept, creative direction and development.
Tools for creative workflows
From custom Figma plugins to Claude-powered skills, I build practical tools that streamline repetitive tasks, improve creative workflows and help teams get more from the tools they already use.
My role: Identifying opportunities, designing and building solutions, and exploring new ways to work.